If you’re comparing Mailchimp and HubSpot, the right choice depends on what you need your marketing platform to do.
Both offer email marketing, automation and reporting, but they’re built for different purposes. Mailchimp is designed specifically for email marketing and customer engagement, while HubSpot is an all-in-one CRM that combines marketing, sales and customer service.
For businesses whose priority is growing through email marketing, Mailchimp offers a simpler, more affordable solution without sacrificing advanced marketing features. Here’s how the two platforms compare.
What is Mailchimp?
Mailchimp is one of the world’s leading email marketing and marketing automation platforms. It helps businesses create email campaigns, automate customer journeys, segment audiences and measure campaign performance from one easy-to-use platform.
Beyond email marketing, Mailchimp includes AI-powered content creation, predictive audience segmentation, landing pages, advanced reporting and over 300 integrations with popular business tools. It’s built for businesses that want to launch campaigns quickly and scale their marketing without the complexity of a full CRM platform.
What is HubSpot?
HubSpot is a customer relationship management (CRM) platform that combines marketing, sales, customer service and operations into one system.
Its Marketing Hub includes email marketing, automation, landing pages and reporting, while the wider platform helps businesses manage leads throughout the entire customer journey.
For organisations that need a central platform across multiple departments, HubSpot is a strong option. However, businesses focused mainly on email marketing may find themselves paying for features they don’t regularly use.
Mailchimp vs HubSpot Key Comparison
Mailchimp vs HubSpot Pricing
Mailchimp is generally the more cost-effective option for businesses focused on marketing. Its pricing scales with your business, allowing you to access advanced automation, audience segmentation and reporting without paying for a complete CRM platform.
HubSpot’s pricing reflects its broader functionality. As your contact database grows or you require more advanced automation and reporting, upgrading to higher-tier plans is often necessary.
If your business doesn’t need an integrated CRM, Mailchimp pricing in Australia typically provides better value for money.
Winner: Mailchimp.
Mailchimp vs HubSpot Marketing Automation
Both platforms offer powerful automation, but they’re designed with different priorities.
Mailchimp focuses on helping marketers automate customer communication through visual customer journeys, behavioural triggers, predictive segmentation, AI-powered content tools and multivariate A/B testing. With more than 100 pre-built automation templates, businesses can launch campaigns faster without building workflows from scratch.
HubSpot extends automation across marketing, sales and customer service, making it ideal for organisations managing complex customer relationships.
For businesses looking to improve email marketing performance, Mailchimp offers the features most marketers need in a more streamlined platform.
Winner: Mailchimp.
Mailchimp vs HubSpot Ease of Use
Mailchimp is designed to be easy to learn and quick to implement.
Its drag-and-drop email builder, ready-made automation templates and intuitive interface allow teams to create campaigns with minimal training. Businesses can start seeing value sooner instead of spending weeks configuring software.
HubSpot offers significantly more functionality, but that comes with a steeper learning curve. Teams often need additional training to make full use of its broader CRM capabilities.
If ease of use is a priority, Mailchimp has the advantage.
Winner: Mailchimp.
Mailchimp vs HubSpot Integrations
Both platforms integrate with hundreds of popular business applications.
Mailchimp connects with more than 300 tools, including Shopify, WooCommerce, Salesforce, WordPress and QuickBooks, making it easy to fit into existing marketing workflows. It also integrates with HubSpot CRM, allowing businesses to combine Mailchimp’s email marketing capabilities with HubSpot’s customer management tools if required.
HubSpot also offers an extensive integration marketplace, particularly for businesses already using its CRM ecosystem.
For most businesses, either platform offers excellent connectivity.
Which Platform is Best for Australian Businesses?
Choose Mailchimp if:
- Email marketing is one of your main growth channels.
- You want advanced marketing automation without paying for a full CRM.
- Your team wants an intuitive platform that’s quick to learn.
- You value AI-powered tools, audience segmentation, and customer journey automation.
- You’re looking for a cost-effective solution that can help you grow your business.
Choose HubSpot if:
- You need a complete CRM that combines marketing, sales, and customer service.
- Multiple teams work from the same customer database.
- Your business manages complex sales pipelines and longer buying cycles.
- You’re prepared to invest in a broader business platform.
Final Verdict
Both Mailchimp and HubSpot are excellent platforms, but they’re designed for different business needs.
If your business needs a complete CRM with integrated sales and customer service, HubSpot is worth considering. However, if your priority is creating high-performing email campaigns, automating customer journeys, and achieving better marketing results without unnecessary complexity, Mailchimp is the stronger choice.
Its intuitive interface, advanced automation, AI-powered marketing tools, flexible pricing and extensive integrations make it one of the best email marketing platforms for Australian businesses looking to grow efficiently.
Frequently Asked Questions
Is Mailchimp better than HubSpot?
If your primary focus is email marketing and marketing automation, Mailchimp is often the better choice. HubSpot is better suited to businesses that need an all-in-one CRM with sales and customer service tools.
Which platform is more affordable?
Mailchimp generally offers more flexible pricing for small and growing businesses, while HubSpot’s costs typically increase as contact lists and feature requirements grow.
Can Mailchimp integrate with HubSpot?
Yes. Mailchimp integrates with HubSpot CRM, allowing businesses to manage customer relationships in HubSpot while using Mailchimp for email marketing and automation.
Which platform is easier to learn?
Mailchimp is generally easier to learn thanks to its intuitive interface, drag-and-drop email builder and ready-made automation templates.
